ATCL to use locally made wines to boost local manufacturers

Mwigaje says local companies can grow bigger by using the local market and products’, adding that this was the trend with international corporations that have now captured the global market.

The minister was speaking during the launch of a partnership between national carrier, Air Tanzania Company Limited (ATCL) and a renowned Dodoma based wine making company, Alko Vintages Company Limited in Dodoma.

During the launch, ATCL announced that it had finally gone local and that hence forth, it will only use Tanzania produced wines in its planes.

The national carrier said Alko Vintages will be the only supplier of wine airline. “This is what the fifth phase government is talking about in taking the industrial drive to another level.

Let other companies follow suit since such partnerships also expose locally made products to the international market,” said the minister.

The minister reiterated the government’s commitment to supporting the growth of businesses in the country adding that the government has a target of making Tanzania a middle income economy by 2025.

On the hand the minister urged local producers to work hard and make themselves competitive at the global market.

 “I thank ATCL for taking such a big step that will help market locally produced products beyond our borders” he added, noting that with its international flights, international travellers will be served Tanzanian produced wine.

Either, the minister thanked ATCL for choosing locally produced wines in support of the government agenda saying 70 percent of wines being sold in Tanzania market were from foreign countries.

ATCL Marketing Manager, Christina Tungaraza, said the partnership was in support of government initiatives aimed at increasing business opportunities for both companies.

“We are thrilled to partner with Alko Vintages Company Limited, who are the leading local wine making company in the country,” she said.