There is therefore urgent need for a new peace culture, literature, and media, which involve both regional and global scopes and implications. In view of the fact that the growing global culture of violence has become the greatest risk factor for the sustainability and future development of human civilisation, the deep causes and dangerous implications of violence ought to be examined and various ways to curb it and to replace it with a culture of peace. The building of a powerful culture of peace can impart to the individual a new global identity, and it can guide us in making the world a secure place from wars, hunger, famine, and environmental catastrophes. There is a crucial necessity to develop peace literature, films, television, radio, and satellite peace programmes, art, drama, Internet sites, and video, at the regional and global levels, that would usher in and promote a powerful and influential peace culture and a global peace climate. There is likewise a necessity for a new revolution of objectivity.
The International Day of Conscience constitutes a means of regularly mobilising the efforts of the international community to promote peace, tolerance, inclusion, understanding and solidarity.
The preamble to the Universal Declaration of Human Rights states that "disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of humankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people." Moreover, the declaration states that "all human beings are born free and equal in dignity and rights and are endowed with reason and conscience and should act towards one another in a spirit of brotherhood."
The task of the United Nations to save future generations from the scourge of war requires transformation towards a culture of peace, which consists of values, attitudes and behaviours that reflect and inspire social interaction and sharing based on the principles of freedom, justice and democracy, all human rights, tolerance and solidarity, that reject violence and endeavour to prevent conflicts by tackling their root causes to solve problems through dialogue and negotiation and that guarantee the full exercise of all rights and the means to participate fully in the development process of their society.
Conscious of the need for the creation of conditions of stability and well-being and peaceful and friendly relations based on respect for human rights and fundamental freedoms for all without distinction as to race, sex, language or religion, the General Assembly declared 5 April the International Day of Conscience.
The task of constructing a culture of peace requires comprehensive educational, cultural, social and civic action, in which each person has something to learn and something to give and share. It addresses all ages and all groups; it is an open-minded global strategy with a specific purpose, namely, to make a culture of peace inseparable from culture per se and to take root in people's hearts and minds. Peace is not only the absence of differences and conflicts. It is a positive, dynamic, participatory process linked intrinsically to democracy, justice and development for all by which differences are respected, dialogue is encouraged and conflicts are constantly transformed by non-violent means into new avenues of cooperation.
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