Marketing Agency introduces new digital product for advertising

The modern advertising model dubbed ‘Binary’ is not only cost-effective but also offer advertisers wider coverage. The company said in a statement Binary will be under its new Digital Media Management division.

Speaking at the launching ceremony, Permanent Secretary at Ministry of Information, Culture, Arts and Sports, Prof Elisante Ole Gabriel commended the initiative and affirmed the government’s commitment to work with stakeholders for betterment of celebrities and influential personalities in the country.

The event was attended by over 150 CEOs, heads of marketing departments, business development and strategy from fast moving commodity goods, banks, telecom companies, other corporate entities as well as the celebrities.

Aggrey & Clifford’s Binary has partnered with 40 influential and talented individuals in the digital landscape of in the country including artistes, movie stars, radio and television personalities and socialites.

Through this partnership, Binary will use talents’ digital platforms as new advertising channels for clients to reach their consumers.

The advertising model is tailored to heftily benefit both the celebrities and clients in terms of income and visibility. The product guarantees clients’ ads to substantially reach a bigger audience than ordinary channels and yet cost less compared to traditional advertising.

“Our product provides over 1000 percent reach compared to print media, let alone the fact that clients will spend way less money to pay for the ads while assured of increased visibility including across borders where necessary.

With 40 individuals on board, it means their accounts are visible to over 20 million consumers locally,” Binary’s Business Development Director, Eni Kihedu said.

Kihedu said celebrities and influential personalities are going to benefit from the new ad product directly. “We are commercialising their digital platforms and giving them the opportunity to increase their income while encouraging them to build and maintain their brands in a manner that will resonate with local consumers,” she noted.

She further highlighted that Binary’s partnership with the celebrities is outright transparent and tailored to benefit both parties hence the use of a special rate card, which determines exactly how much each gets per posting.

The amount paid to each individual will correspond with the number of followers they have on their social media platforms.