Google's OpenAI (Artificial Intelligence) chatbot, known as Meena, has the potential to have a significant impact on digital marketing. Meena is an AI model that is designed to engage in natural and open-ended conversations with humans. It has been trained on a massive amount of data, including text from the internet and social media, and is capable of generating high-quality responses to a wide range of topics.
Yes Google just launched their highly anticipated chatGPT that operates with artificial intelligence. The biggest companies in the world are fighting for this space. Almost every single individual will be impacted and the best thing right now is to get educated. The big question is, will artificial intelligence put marketers out of business? Likely it will and for Africa it may take some time but eventually it will too.If we are not prepared and well educated on this technology.
ChatGPT AI is smarter than us, it is faster than us and it is cheaper than us. It is also free. For example why pay a script writer to write when you can type what you want into the chatbot and in seconds a response will be generated. Why pay for a design when you can ask artificial intelligence.Just type what you need and AI will generate designs for free. Even coding of a website. Why pay a developer when you can ask AI to generate a coded website for free. Why pay a human to act in a video? While AI can do it at a fraction of the cost.Just type what you want the person to say then click submit and your video will be ready in minutes. Why pay for a produced song while artificial intelligence can develop a song in seconds for just a few coins. Just click the length of the song, the tempo and mood then submit. It will be ready in seconds.
Why waste time writing or recording while AI can learn my voice or style in which I write then read or write on my behalf. You can almost ask yourself did I write this article? Likely AI wrote this article on my behalf, well I’ll leave it for you to judge. Get there first or get replaced is the moto because AI is now.
A great case study I came across on AI was the case of Bank of America. Yes indeed, Bank of America has a virtual assistant or chatbot named Erica.Erica is an AI-powered chatbot created to assist customers with their daily banking needs. Erica can perform plenty of tasks, for example; check account balance, transfer funds, pay bills, set up your account alerts, and much more. It uses natural language processing (NLP) technology to get to know its customers' requests and responses in a conversational manner. Bank customers can access Erica via Bank of America’s mobile app or via the online banking platform. Bank of America serves approximately 67 million users (Data: Investopedia.com). Imagine how many employees it would take to answer 30 - 60 million users through its 3900 branches across the world.
There are some banks and businesses in Tanzania that have already deployed chatbots but it is only a matter of time before their incorporated with AI. In the future the chatbot will be able to digitally market through AI to the same customers without having the need for marketers. They are able to study and understand client needs better just by simply interacting with them on a daily basis. Interesting indeed!
Overall, the development of Meena by Google or Erica by Bank of America orDall. E 2 by Microsoft (which also generates realistic images and art and is said to be 100 times smarter than its predecessor) or other advanced AI chatbots has the potential to revolutionize the way businesses engage with customers online. By providing more human-like and conversational interactions with chatbots that are powered by AI to help improve customer satisfaction, increase engagement and ultimately drive revenue for businesses.
This AI technological revolutionwill also create new professions.Marketers will still be required to use their mindset and talent to control AI, but further education and learning is required to be at par with this technology. There will be a need for personalization, optimization and imputing of data for a final or a realistic decision making. An AI Strategist – this person would be responsible for developing and implementing overall AI strategy for the marketing team. An AI Trainer aka Marketing Analyst – who would be responsible for training AI models to recognize, generate insights and read patterns from the data. An AI Ethicist – responsible for insuring AI technology is deployed ethically and in compliance with data privacy regulations or other ethical concerns. An AI Analyst – to analyze data generated by AI tools and platforms and use those insights to inform marketing strategies. They would create and identify patterns and trends in customer behavior and develop insights to drive business growth. If you think about it, it is very frightening but also mind-blowing.
The future with AI is not deem after all. Just our stubbornness to adopt and take advantage. AI chatbots can generate your social media captions, video scripts, story lines or media content in seconds. Imagine all that used to take a day or two or even three. Now it can be done in seconds or minutes.
These roles and more could emerge as critical components for marketing teams in the coming years, as companies seek to leverage the power of AI to drive growth and innovation.
_0.jpg?itok=QU87XW8D){kind=tracking}
.jpeg?itok=vCj6bCRe)
