Stara Tanzania organization oversees the hosting of the fashion show. The organization's officials revealed its theme aims to encourage Africans to return to the foundations of their original cultures.
According to the officials, there is a need for the continent's people to stand in ideology against foreign cultures.
It further encourages Africans to return to the value of African culture, and heritage, and embrace cultural norms.
The week moreover champions ‘Africanization’, a term that was once used by former Tanzania’s President, the late Mwalimu Julius Nyerere.
It is a term that implies the concept of either an action or a state of either doing or turning something or a situation into an African perspective.
All efforts made, whether they are practical, theoretical, or moral should seek to return Africans to their original cultures.
The officials pointed out that the slogan is out to motivate and stimulate the liberation of Africans from foreign cultures, erosion of morals, and misconceptions.
I target to shield Africans from a lot of wicked motives that seek to ruin them. Africans should aim to be intellectually free, have real pride, and hold onto something they will be proud of.
The 2024 Stara Fashion Week's theme is all out to release Africans from intellectual and cultural slavery.
It seeks to give the continent’s designers a chance to think traditionally, aiming for positive results in attires and attitudes.
Prominent Africans such as Ngugi wa Thiong'o, Chinua Achebe, John Mbiti, Prudence Karugendo, and Hussein Siyovelwa believe the emancipation of the black man intellectually and economically will be brought about by thinking, believing, and acting in his traditional African culture and beliefs.
The Stara Fashion Week is commemorating its 10th edition with an inclination to see to it that Africans are proud of their continent.