BoA (T) rewards final winner ofdigital campaign

Jesca, the bank's customer emerged the lucky winner of the I-phone 14 pro prize joining others who have won the prize in the previous weeks.

The raffle was conducted at BoA's head office, in the presence of the Senior Gaming Inspector from Gaming Board of Tanzania, PendoMfuru.

The Transact and Win campaign kicked off on 1st April 2023 and ran for 3 months.

Speaking during the draw session, Jesse Jackson, BoA's chief digital officer said that, as the campaign draws to an end we are pleased with the engagement and excitement that the campaign has brought to our customers which has further reflected in the performance of this campaign via the revenue collected.

The campaign is a reflection of the bank's strategic objective to digitize its products and services in turn promoting financial inclusion as well as ease for customers to access the bank's services.

Nandi Mwiyombella, the head of Marketing and communications added that the bank is looking forward to continuing with more engaging campaigns and activities that will lead to more interaction with the bank's product and services with more exciting rewards to be provided.

BoA is a private commercial bank operating in Tanzania serving Corporate, SME and Retail customers. It began operations in Tanzania in June 2007 after acquiring Eurafrican Bank which had been operating in Tanzania since September 1995. BoA is part of the Bank of Africa Group that began its operations in 1982 in Mali.

It's a multinational Pan-African banking group operating in 18 African countries including; West Africa, East Africa, Central Africa and representative offices in Paris, Spain, London, UK and China. Since 2010, BoA has become a majority owned subsidiary of BMCE Bank, which is the 3rd. largest banking group in Morocco, and present in 31 countries and 4 continents.

It currently has a network of 19 Retail branches including; 9 in Dar es Salaam and 10 upcountry Arusha, Mwanza, Zanzibar and all other major cities.