Afterwards, the company deployed its high-ranking official to Arusha to seal an export deal with local farmers under the auspices of TAHA, with specific requirements for substantial quantities of okra, bitter gourd and African bird’s eye chilli.
Engaging with TAHA management led by its chief development manager Anthony Chamanga, the buyer placed an order for 2,340 metric tonnes of okra per annum that will earn farmers 3.51bn/- .
Daily Green also ordered 2,880 metric tonnes of bitter gourd and 520 metric tonnes of African bird’s eye chilli, to earn farmers 4.32bn/- and 780m/- respectively.
TAHA’s marketing blitz at Fruit Logistica 2024 also attracted the attention of five potential foreign investors who declared interest in investing in Tanzania's horticultural sub-sector.
Chamanga, extended gratitude to the company and promised continuous support to the prospective buyer.
He pledged that the lion’s share of the new business opportunity would be dedicated to women and youth, as part of TAHA’s strategy for complimenting the government’s initiative to empower the two groups.
Chamanga expressed appreciation to TAHA partners, including the government, Swedish Embassy, World Food Programme and the Tanzania Agricultural Development Bank for their great support that enabled it to take part in the Fruit Logistica 2024.
Dr Jacqueline Mkindi, TAHA CEO said: “We are thrilled that our local producers and exporters have closed a number of lucrative deals with overseas buyers at the Fruit Logistica show.”
She emphasized the remarkable rebound of the horticulture sub-sector, contributing significantly to the economy, after the global Covid-19 pandemic brought the $780 million industry to its knees.
Quoting the latest Bank of Tanzania’s economic review, she said the industry earned the economy nearly $418 million in 2023, up from $290 million in 2022, signifying the substantial recovery in the post-Covid-19 pandemic.
Dr. Mkindi said the government's strategic plan is to propel the industry to earn $2 billion annually by 2030 and generate substantial employment opportunities for youth and women along the entire value chain.
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