Celebrating Music and Technology:

... activations with a thrilling Music Concert at the Tanzania Institute of Accountancy (TIA) campus grounds in Mbeya. The Southern region tour, which was powered by Desperados, one of the leading flavored beers in the world and TECNO Camon 20 Series, which aimed to celebrate the harmonious fusion of music and technology, left a memorable mark across the region.

The Boomplay TECNO Campus Tour spanned  four weeks, encompassing four universities across Mbeya region including;- Tanzania Institute of Accountancy (TIA), Mzumbe, Mbeya University of Science & Technology (MUST), and College of Business Education (CBE). The campaign was a testament to the power of collaboration, bringing together two industry leaders to engage and entertain the vibrant student community.

Throughout the tour, students were treated to an array of exciting activities and performances that left them mesmerized. From music showcases by popular local artists to interactive technology exhibitions showcasing TECNO's latest cutting-edge innovations, the event offered an immersive experience that perfectly blended music and technology.

In a statement issued to the media, Boomplay Tanzania’s General Manager, Natasha Stambuli expressed her delight at the resounding success of the Grand Finale Campus Tour, saying, “This year we are very much thrilled to have partnered with TECNO and Desperados for this exceptional event. Music has the power to transcend boundaries and bring people together, and our collaboration has exemplified that. We have witnessed incredible enthusiasm from students, and it is heartening to see how technology can amplify the joy of music."

Commenting on the campaign, TECNO Tanzania’s Head of Marketing, Salma Shafii added, "At TECNO, we believe in leveraging technology to enhance the overall experience of our users. Our collaboration with Boomplay for the Southern Region Campus Tour allowed us to showcase our commitment to innovation and connect with the dynamic student community. We are extremely pleased with the overwhelming response we received throughout the tour."

The Grand Finale, held at the Tanzania Institute of Accountancy (TIA), was the pinnacle of the entire tour. It featured electrifying performances from some of the country's top music artists such as Stamina, Meja Kunta, Kontawa and Platform who had the crowd on their feet throughout the night. Additionally, attendees had the opportunity to experience TECNO's latest mobile devices firsthand and explore the seamless integration of Boomplay's music streaming services.

The success of the Boomplay TECNO Campus Tour reinforces both companies' commitment to engaging with the younger generation and nurturing their passion for music and technology. By providing an interactive platform that combines the best of both worlds, Boomplay and TECNO have demonstrated their dedication to creating unforgettable experiences that resonate with the youth.