TMSA to award best marketers for 2023

11Sep 2023
The Guardian Reporter
DAR ES SALAAM
Business
The Guardian
TMSA to award best marketers for 2023

THE Tanzania Marketing Science Association (TMSA) is expected to host the annual marketing congress and awards, in a bid to encourage more professionalism in the marketing ecosystem in the country.

Director of the Tanzania Marketing Science Association, Dr. Emmanuel Chao (PhD) (second right), speaks to journalists (not pictured) announcing the 2023 marketing congress and awards that will be held on October 27 at the Blue Saphire Hall in Dar es Salaam. The first right is a representative and sponsor from the Bramex agency, Sylvia Joseph; the first two from the left are Gloria Malikita and Iche Omar, representatives and sponsors of the congress.

The Annual marketing congress is now being held for the fourth time, while the marketing awards is being held for the third time.

The annual marketing congress provides a room for sharing insights that shapes the marketing professionalism in Tanzania while the awards focus on shaping excellence in the marketing field. Since their inception in 2021, TMSA has leveraged the awards to spotlight the efforts and achievements of individuals, organizations, and scholars who are making a difference in the field of marketing.

“This year we expect to issue awards in more than 20 different marketing categories. The annual marketing congress and awards expect to take 2023 place on 27th October 2027 at Blue Saphire, opposite Ramada Hotel in Dar es Salaam. The program for the annual marketing congress will start from 9.00am, while the main program for the awards gala dinner will take place from 18hrs,” said Dr Emmanuel Chao, TMSA director said over the weekend when briefing on the matter.

Dr Chao pointed out how marketing is indispensable to guarantee brand growth and profitability.

He said: "In any business, enterprise marketing is exceptional, as it constitutes between 30 and 40 percent of the business budget, and is a strong determining factor for profitability and survival in the business market."

As TMSA, we will use this opportunity to encourage companies and practitioners to be more professional. Luckily, at TMSA, we are already offering marketing-certified programs. We are also under negotiations with the Chartered Marketing Institute of the UK to align with their programs. Our intention is to win over the local market by producing qualified marketers with more understanding of the African market than abroad. He ended.

We would like to appreciate our partners who have provided essential support for making this event successful. These are: Smart Codes, Hessa Africa, Imperial Marketing and Communication, Bremex Marketing and Communication, Integrated Marketing Communication, Kango, 360, Attwood Marketing and Communication and others

The main Partner, Smart Codes which was represented by Iche Omari, acclaimed the awards as an ‘ice-breaker’ to spur growth in the marketing industry. "We are fully on board with TMSA awards, and we are optimistic that this is a stepping stone in the right direction to inspire creativity and professionalism among Tanzanian marketers," she said.

TMSA will award winners in categories such as: Excellence in interactive marketing/AR & VR, Excellence in event marketing, Excellence in digital marketing, Excellence in experiential marketing, Community-focused firm of the year, marketing research team of the year, marketer of the year, Excellence in product launch/re-launch, the rising star of the year, marketing agency of the year, digital marketing agency of the year, hall of fame, and young marketing leader of the year.

The vetting and selection process was driven online via www.tma.tmsa.or.tz/nomination, where individuals and organizations were nominated. After the nomination process, a team of well-experienced judges will through the proposed nominations and selected winners.

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