SBL Excites Northern Consumers with the Return of KIBO GOLD

28Jul 2023
Correspondent
Kilimanjaro
Business
The Guardian
SBL Excites Northern Consumers with the Return of KIBO GOLD

SBL Excites Northern consumers with the return of KIBO GOLD that was initially launched 25 years ago. KIBO GOLD has returned after 5 years since last in trade.

Director of Marketing and Innovation at SBL, Anitha Rwehumbiza (second right), announcing the return of KIBO GOLD Beer after 5 years of market absence in the northern regions (Kilimanjaro, Arusha, Tanga, and Manyara). The second from the left is the SBL Innovation Manager, Bertha Vedastus; the first from the left is the SBL Business Director, Chris Gitau; and the first from the right is the Northern Region Sales Manager, Patrick Kisaka.

The Northern Zone of Tanzania, encompassing the regions of Arusha, Kilimanjaro, Tanga, and Manyara, is abuzz with excitement as Serengeti Breweries Limited (SBL) announces the return of KIBO GOLD, as the iconic heritage beer has become synonymous with excellence and peak quality taste over the years evident with the 2014 gold medal award from ‘Monde selection’ competition in Bordeaux, France.

KIBO GOLD now returns with a revamped sleek appearance and maintaining the commitment to the unparalleled quality brewed taste of gold - being natural ingredients and no added sugar yet at an accessible price of just 1,500/-

Speaking at the trade launch in Moshi, SBL’s Head of Innovations, Bertha Vedastus, said, ‘‘As SBL we aim at expanding our portfolio at the core thoughts of consumer inquiries and preferences. Tanzanians appreciate and value heritage in everything we do. As we seek to progress in our daily lives, it is key to retain and appreciate our heritage. North being deeply rooted in culture we made an informative decision to return our northern pride, KIBO GOLD’’.

She continued, KIBO GOLD has a rich history and a legacy of quality that we are proud to carry forward. It is our beer, for our people with our heritage. We believe KIBO GOLD - Kilele Cha Ubora, will continue to be the first choice for beer enthusiasts across the region’’.

The story of KIBO GOLD is one of triumph and perseverance. SBL recognizes the potential and value of the brand. Despite not being in trade the last five years ago, KIBO GOLD being an iconic beer is set to regain its foothold in the hearts of beer enthusiasts across the Northern Zone. The rebranding brings about a refreshing, contemporary image to the beer, enhancing its appeal to a modern and discerning market. 

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