Absa launches strategy to overcome Africa challenges

11Jul 2023
Francis Kajubi
DAR ES SALAAM
The Guardian
Absa launches strategy to overcome Africa challenges

In a bid to help Africa to overcome economic challenges, Absa Bank has launched a new purpose dubbed "Empowering Africa's tomorrow, together- one story at a time.

Absa Bank Tanzania Managing Director, ObediLaiser (standing), addresses some of the bank's employees during a function to introduce Absa's new purpose in Dar es Salaam at the weekend. Photo by Guardian Correspondent

Speaking with bank's employees from different parts of the country in Dar es Salaam over the weekend, Absa Bank Tanzaniamanaging director ObediLaiser said that as a financial institution, they have seen that it is good for them to come up with business strategies that match with main purpose of the bank and the reason of its existing in Tanzania and Africa.

"Our main purpose is together to empower Africa tomorrow step by step, the meaning is that whatever we do, and all our strategies that we want to implement its main basis is to empower the continent of Africa together step by step,” he said.

"As an Absa institution, we want to work with all the stakeholders that are in our continent step by step, to enable the employees we work with, the traders, our customers, but also the community we do business with, the village, district, the region and the country we do business with to ensure that all we get positive results.”

He said, Absa Bank Tanzania,as part of Africa has a great responsibility to carry out this great role in implementing the purpose to enable Tanzania to take steps placing more emphasis on the future.

He said that in order to achieve that they will collaborate with all stakeholders to empower one person to another;the bank is building one brick after brick but creating a masterpiece at the end of the day, whether that masterpiece is small or big.

"Today we are launching this purpose but also we want to include it in our strategy because is a business issue, but our main purpose is not make profit and to foster business alone but when all these changes are making step further should go parallel with our employees , our customers and the community at large," he said.

“Today we are launching this purpose, we want to include it in our strategy, because strategy is a business issue, our main purpose is not to make profit and foster business alone but when all these are taking place grow the business alone, but when that happens we want to see that we enable our employees, our customers and the community to take action.”

Regarding empowering the business community, Laiser commended the sixth phase government under the leadership of President SamiaSuluhu Hassan for opening up opportunities and creating a conducive environment for business people to run their businesses in the country.

"The government has shown the way, we as private sector and stakeholders support these efforts implemented by government by empowering our employees, our customers, And Absa has launched a very specialized service for small, medium and large businesses that enable them to do their business smooth including digital payment systems,” he said.

 

 

 

 

 

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