33 tour operators for Indaba Travel Show

07May 2016
Beatrice Philemon
The Guardian
33 tour operators for Indaba Travel Show

At least 33 Tanzanian tourist companies and three government institutions are expected to take part in South Africa’s three-day Indaba Travel Show kicking off in Durban today to promote the national tourism attractions.

Indaba Travel show

They include 18 tour operators, 14 hotels and 1 Airline company, while the government institutions are Ngorongoro Conservational Area Authority (NCAA), Tanzania National Park (TANAPA) and TTB.

“We are targeting southern Africa region because most people in those countries are not familiar with Tanzania’s tourist attractions,” Tanzania Tourist Board (TTB) Managing Director Devota Mdachi told The Guardian yesterday.

She called on Tanzanian delegation to take advantage of the event to promote tourism in Tanzania to meet the 3-million tourist arrival target by 2018 as per strategic plan.

While in Durban Tanzanian delegation will get mingled with potential clients, tour operators and travel agents with whom they will discuss the state of affairs in Tanzania’s tourism industry with a vision to forge collective strategies
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Indaba Travel Show is Africa’s biggest travel platform drawing exhibitors from across the continent and other foreign countries exchanging travel and business packages.

Mdachi who leads the Tanzanian delegation said the show would attract Africa’s best tourism and travel trade offerings and more than 1,200 tourism products from over 25 African countries were expected for sale to about 2000 buyers from across the globe.

“The main objective of Indaba Travel Show is to conduct business with new and existing clients engaged in tourism industry, meet industry stakeholders and decision makers to have face to face discussion on various issues relating to tourism industry, provide opportunity to network with key decision makers and stakeholders on an exciting and informative platform,” she said.

While in Durban, TTB will use the platform to promote regional tourism, Nyerere Bridge, Wildlife, Cultural tourism and other issues while other Tanzanian representatives will use the event to promote what they deem fit.

Indaba has won the Association of World Travel Awards award for Africa’s best travel and tourism show for two years in a row. and this award was presented by the
Currently Indaba is owned by South Africa Tourism and organized by Pure Grit Project and Exhibitions (Pty) Ltd.

Also Indaba provides hosted buyers an opportunity to promote what they offer in tourism sector, keep abreast of global trends and new developments in travel and tourism industry, help them meet and have a face- to face discussion, gain competitive advantage in the sector and meet sales representative from different African exhibiting companies with the view of doing business .

In 2015, Indaba Travel Show attracted exhibitors from 20 destinations across Africa and the level of connectivity between buyers and exhibitors showed excellent growth at 69 per cent compared to 2014.

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